How to choose the best display case for an ice cream shop
Choosing the best showcase is a fundamental aspect for the life of an ice cream maker, because it greatly affects both his well-being and professional performance. For this reason we decided to tell you what are the 4 crucial factors to respect when it comes time to choose a showcase: if you follow them, you will be sure that you have invested your resources in the best possible way and that you have identified the perfect showcase for your idea of ice cream shop.
#1 A showcase must… optimize space
The space is a crucial factor for any activity: the profitability of a store, in fact, is also calculated on the basis of the square footage available. The main objective is optimization: for this reason, premises that have limited space available (for example small-sized ice cream parlors, typical of historical centres, or restaurants and other businesses restaurants that do not have ice cream as their core business) should carefully evaluate the size of their showcase, deciding whether to give more importance to the floor space for customers or to the work tool.
#2 A showcase must… enhance the product
When you find yourself in front of a new customer, it is not possible to predict what his tastes are, nor how much he is willing to spend. But there is no doubt about one thing: before doing it with the mouth… the customer eats with the eyes. For this reason, you need to present your ice cream in the best possible way. And to do this, the only solution is to choose a showcase capable of enhancing it with maximum visibility and transparency: all storage solutions that prevent visual contact with the product and hide it represent suicide commercial.
#3 A showcase must… solve needs
Not all ice cream shops work with the same intensity or in the same climatic conditions: an ice cream shop with a thousand receipts a day in a beach chalet and a bar with a hundred receipts a week in an alpine refuge have different needs. The professional who serves ice cream continuously, and does so at high temperatures, puts a strain on his display case: for this reason he must choose an instrument of absolute quality, equipped with an excellent refrigeration system and anti-corrosion glass. – misting, if you don’t want to run the risk of remaining on the ground due to breakdowns and sudden sagging of the showcase.
#4 A showcase must… amaze the customer
Even the eye wants its part, today more than ever. In recent years, in fact, the concept of purchase has changed: it has become less and less “consumption”, to transform itself into an experience that involves all five senses of the customer. Therefore, inside an ice cream parlor it is also important to take care of the aesthetic impact: a showcase with an elegant and refined design is the best solution to amaze the customer, capture his attention and give a captivating style to the local.
FB ice cream showcases
The solutions of the FB brand respect all four crucial factors to observe in order to choose the best display case in an ice cream shop. In fact, FB has always been synonymous with style, elegance and high performance. The Technological Heart of FB solves all the needs of professionals in the sector and presents itself on the market with a wide range of showcases: put it to the test!